This trip we were required to look at a few well known designers, Prada, Alexander Wang, Thom Brown, Alaïa, etc. each designer has their own room and their own take on visuals, but each and every will was beautifully presented.
Bergdorf is the epitome of luxury fashion are is always on top of its game when it comes to marketing and positioning whether it be their online site or their hefty magazine that I grabbed while I was there. If your product is carried in Bergdorf then you know you have made it in the fashion industry as you are in a store where the biggest names are being carried and hundreds of socialites and celebrities and other notable people in the fashion industry go quite often. They see your product there and from that they give you so much street credit and help rep your brand.